My search for an alternative to buying bottled water


Plastic Water BottlesPlastic Water BottlesAt least one of the primary goals of is to help people become conscious consumers. If we begin to understand the effects of our purchasing decisions, then we can start to seriously look at alternative behaviors that will be less damaging to our natural world and to ourselves.

How it began


One day I was checking story links online and came across a great piece in Fast Company by Charles Fishman called "Message in a Bottle." It was for me one of those epiphany moments that made me stop and think. Here I was, a long time environmentalist deeply concerned about the effects of modern culture on the natural world as well as on the lives of human beings, and I had been so busy thinking about other things, I had just not paid enough attention to this one important issue.