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By Martin Hickman, Consumer Affairs Correspondent - London
Monday, 23 March 2009
A revolt against bottled water in restaurants is growing. Last year, figures showed that, after more than three decades of year-on-year growth, bottled water sales dropped by 9 per cent. Now a survey shows more people prefer tap water when they dine out.
(by McCloud Watershed Council Thursday Feb 26th, 2009 10:40 AM) After promising to scale down their water bottling facility, Nestle representatives try another approach into McCloud's Mt. Shasta aquifer, a slightly scaled down version of the same bottling plant. During times of drought and increasing demands on the Sacramento River's water, can CA afford to sell of the source of the North state's main water supply?
While the focus of this article is on the financial benefits of the bottle bill, we think expanding the deposit law to cover water bottles is a positive step toward increasing awareness of the negative impact of water bottles on our environment. The deposit has been .05 per bottle for 30 years - isn't it time to increase the amount now? And who knew that the unclaimed deposit money was being kept by the soda distributors? The State of Connecticut, its towns and communities should receive those funds and use the money for environmental projects - how about alternatives to bottled water
United Arab Emirates is making a huge impact on recycling. Could we do this in the USA? Who will lead? (Story
An attempt to sue PepsiCo for misrepresenting that Aquafina water comes from a pure mountain spring and not from public water supplies has been defeated by federal pre-emption.
Plaintiffs in multidistrict litigation claimed they believed that the iconic picture of mountains with a red-orange sun behind them on the label accompanied by the slogan "Pure Water-Perfect Taste" meant that bottled water came from a pure stream. But they lost out because the federal Food and Drug Administration defines purity and Aquafina fits its definition.
Under fire for its mismanagement of water resources in India, Coke has gone all out to create an image of itself as a leader in water conservation.
By Amit Srivastava, India Resource Center. Reprinted from Alternet.
New book from Tappening and Hatherleigh Press: Ad and PR gurus team with publisher to serve the earthNovember 25th, 2008
Tappening-a campaign created by PR heavyweight Eric Yaverbaum and advertising CEO Mark DiMassimo to inform people about the wastefulness of bottled water and encourage the use of its easy environmental alternative, tap water-and the publishing company Hatherleigh Press have joined forces in a big way over a little book: You Can Save the Earth. The book celebrates some of the easiest and most effective ways to make a difference in the world.
A bottled water producer became uncorked when the Miami-Dade water company placed radio ads that featured a talking faucet. This faucet would gab in a Brooklyn-style accent about the superb quality of water that came from its fellow taps. The vocal faucet would say things like, “Bottled water is not regulated by the Environmental Protection Agency. Tap water is.
(and Turntotap agrees, this is a great idea!