Tappening-a campaign created by PR heavyweight Eric Yaverbaum and advertising CEO Mark DiMassimo to inform people about the wastefulness of bottled water and encourage the use of its easy environmental alternative, tap water-and the publishing company Hatherleigh Press have joined forces in a big way over a little book: You Can Save the Earth. The book celebrates some of the easiest and most effective ways to make a difference in the world.
A bottled water producer became uncorked when the Miami-Dade water company placed radio ads that featured a talking faucet. This faucet would gab in a Brooklyn-style accent about the superb quality of water that came from its fellow taps. The vocal faucet would say things like, “Bottled water is not regulated by the Environmental Protection Agency. Tap water is.
(and Turntotap agrees, this is a great idea!
It's another day, another bad water mining contract for Nestlé's water barons. This time, the multinational corporation trained its sights on Southern Maine's Kennebunk, Kennebunkport, and Wells (KKW) Water District.
June 5, 2008
Wisconsin Public Radio's popular live show, Conversations with Kathleen Dunn, featured David Wilk talking about "The Bottled Water Backlash" on Monday, May 5 at 10 a.m. central time for approximately 30 minutes. The next segment of the show featured E: Environmental Magazine writer Melissa Knopper who wrote the story that appears in this month's excellent issue of that magazine.
Ms. Dunn did a great job of highlighting the most important issues concerning bottled water and gave us a great opportunity to talk about ways we can work together to make positive change.
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Turn to Tap.
Just say No to Bottled Water.
Turn to Tap is a project of Creative Management Partners, LLC. If you are interested in helping this project, please contact editor@turntotap.com. You can support this project through the purchase of T-shirts and reusable water bottles we sell here. But most importantly, if you agree with the mission of this site, take action! Help reduce bottled water use any way you can!
