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Those eight daily glasses of water you're supposed to drink for good health? They will cost you $0.00135 -- about 49 cents a year -- if you take it from a New York City tap.
Or, city officials suggest, you could spend 2,900 times as much, roughly $1,400 yearly, by drinking bottled water. For the extra money, they say, you get the added responsibility for piling on to the nation's waste heap and encouraging more of the industrial emissions that are heating up the planet.
But trends in American thirst quenching favor the 2,900-fold premium, as overflowing trash cans attest. In fact, bottled water is growing at the expense of every other beverage category except sports drinks. It has overtaken coffee and milk, and it is closing in on beer. Tap, if trends continue, would be next.